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CMO SERVICES

We build big, bold narratives for growing companies to drive acquisition and engagement.

We are proven marketers with success in entrepreneurial environments. We work with early-stage and growing companies for a finite period of time to build the foundation for future growth. We bring both the art and the science that is required.

 
 

OUR HYPOTHESIS

Growing companies struggle with marketing.

 

Marketing is often the third priority behind product and sales

Start-up complexity usually creates a lack of focus

 
 

Good marketing resources are hard to find

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Hiring the right CMO takes time and the wrong choice is costly

 
 
 

WHO WE WORK WITH

Marketing muscle for clients who...

 

A. Need marketing to help get to their next financing milestone
 

B. Are nearing product-market fit and now must start acquiring customers

C. Have raised Series A or B and need to activate funds
 

D. Lack a strategic marketing POV within the organization

 
 

OUR SECRET SAUCE

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strategy + execution

we think, then do

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art + science

blending of qual + quant

informal + engaged

we'll take up some space in your office

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senior team + a great network

been there, done that (we know people who can help when we can't)

 

OUR SERVICES

Clients hire us for some of this, sometimes for all of it.

1

Sharpen your story

Mission, vision, values

Brand DNA

Company narrative

Web/mobile presence

PR strategy

Advertising

Content marketing

Social

Conference strategy

2

Frame the product

Product marketing

Product positioning

Product videos

3

Impact ROI

Client acquisition

Lead nurturing

Engagement/conversion

SEO/SEM

Growth experiments

Email marketing

Sales collateral and tools

Direct marketing

4

Build the team

Executive sessions

Team education

Building a marketing team (FT & IC)

 

WHO WE ARE

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Alex Gonzalez (science)

Co-founder and CEO of Chatalog

VP of Product and Marketing for HighTable

Co-founder of Chipshot.com

Audience Development at Focus (acquired by Ziff Davis)

 

 
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Josh Mait (art)

CMO at Relationship Science (enterprise SaaS)

Head of Marketing at Gerson Lehrman Group (GLG) 

Chief Strategy Officer at Tattoo Brand Strategy

Director of Marketing at Sullivan

CONTACT US

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Josh Mait
joshmait@100yardstogo.com
917 379 7058

Alex Gonzalez
alexgonzalez@100yardstogo.com